It’s Barbie’s World, We’re Just Living in It
With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…
Editor's Perspective August 4
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What is American Dream — and What Does it Want to Be? RTP Editors Weigh In
All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed…
Editor's Perspective October 6
3 Brands Using Content To Build Connections & Communities During COVID-19
We’re all trying to navigate a new normal…as people and as professionals. I know I’m personally spending more…
Editor's Perspective April 23
An Open Letter To The Retail TouchPoints Community
First, please accept our sincere wishes that you and your loved ones are staying well. Even for an…
Editor's Perspective March 25
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5
The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26
Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere
Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations,…
Editor's Perspective October 12
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to…
Editor's Perspective September 25
Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences
For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services…
Editor's Perspective August 7Featured
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