Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections
Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track,…
Editor's Perspective June 25
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#RIC18 Store Tours: From Luggage, Books And Running Gear To Kitchenware And Candy
Every year, Retail TouchPoints kicks off its annual Retail Innovation Conference by hosting a Store Tours event that gives attendees a first-hand look behind…
Editor's Perspective May 9
Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B
While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the…
Editor's Perspective April 26
Answering The Question: Why Change Now?
At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores —…
Editor's Perspective April 12
Why Your Chatbot Must Speak With Your Brand’s ‘Voice’
When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M…
Editor's Perspective April 4
Is There A ‘Silver Bullet’ To Stop Offensive Products?
Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes it out into the market,…
Editor's Perspective March 28
Discover How Managed Services Can Streamline In-Store Technology Deployment
While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having…
Editor's Perspective February 28
Cashierless Retail: Great In Theory, But Still Shaky In Practice
The Amazon Go convenience store opening in January 2018 shed light on the next new shiny concept in retail — cashierless,…
Editor's Perspective February 23
The Sad Demise Of Unlimited Returns At L.L.Bean
I’ve always been impressed by the unlimited returns policy at L.L.Bean. I think it’s the faith in humanity that the…
Editor's Perspective February 16Featured
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