How to Fix Your Loyalty Program’s Dispersed Data Problem
Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these…
Executive Viewpoints May 23
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Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23
In Control From Afar: Using IoT to Manage Enterprise Energy Usage
Imagine being a retail facility manager with a portfolio of two dozen stores in the Southeast. It’s mid-July,…
Executive Viewpoints May 20
What Every Retailer Should Do to Stop Account Takeover Attacks
According to a recent report from the Identity Theft Resource Center there was a 68% increase in data…
Executive Viewpoints May 20
Retailers, Are You Ready to Maximize Your Retail Media Revenue?
With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s…
Executive Viewpoints May 19
Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience
Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing…
Executive Viewpoints May 18
Elevate Retail Experiences with Next-Gen Contact Center Tech
Retailers are responding to new expectations for customer experiences and growing demand for ecommerce, but how are they…
Executive Viewpoints May 18
How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse
One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the…
Executive Viewpoints May 17
Top 5 Security Challenges for Buy Now Pay Later Apps
Buy now pay later (BNPL) is one of the largest, fastest-growing and most well-funded segments in the fintech…
Executive Viewpoints May 16Featured
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