Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
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From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy
Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google…
Executive Viewpoints September 9
The Challenge of Retail Data Security in 2025: Balancing Personalization and Protection
Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to…
Executive Viewpoints September 8
Drone Delivery is No Longer Science Fiction: It’s a Logistics Revolution in Flight
A recent episode from the science fiction show Black Mirror showed a DHL drone landing on a suburban…
Executive Viewpoints September 5
Connected Data will Make or Break Cyber Week
This Black Friday, retailers face a high-stakes balancing act. Consumers are still shopping but are more selective about…
Executive Viewpoints September 4
The Future of Retail CX: How Autonomous AI Agents are Redefining Contact Centers
Retail contact centers are under constant pressure to deliver fast, reliable and high-quality service even as consumer expectations…
Executive Viewpoints September 3
Intent is Just the Beginning in the Age of Agents
I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…
Executive Viewpoints September 2
Tariff-Proofing Retail: Why Digital Subscriptions and Gifts Matter Now
Most retailers are worried about the impact of the new tariff regulations on sales in 2025. Even for…
Executive Viewpoints September 1
Delivering More than Products: How to Make Subscription Shipping Seamless
The subscription economy is booming. According to recent data from UPS Capital Insurance Company, Inc., 57% of consumers…
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