Technology Paves the Way in Defining and Measuring the Impact of Corporate Giving
In recent years, employees, consumers and investors have become increasingly vocal about their expectations of the retail companies…
Executive Viewpoints October 7
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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event
Retail fixturing is not a new concept, but the way it’s being used is evolving. This tactic is…
Executive Viewpoints October 6
How to Keep Your Website Live During a High-Traffic Shopping Event
The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had…
Executive Viewpoints October 6
Conversational Commerce is the Key to a Seamless Omnichannel Experience
I was recently speaking with a senior executive from a convenience store chain who told me that his…
Executive Viewpoints October 5
5 High-End Marketing Strategies for Budget-Minded Customers
Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19…
Executive Viewpoints October 4
How are Retailers Overcoming COVID-19 and Brexit Supply Chain Fragility?
As the United Kingdom hastened to exit from the European Union, restricting access to the European single market…
Executive Viewpoints October 4
Most Mobile Retail Apps Can Be Compromised in 15 Minutes or Less
The importance of mobile apps to retail is growing fast. U.S. consumers spent more than $52 billion on…
Executive Viewpoints October 1
Why Companies Should Consider Outsourcing Some or All of Their Supply Chain
As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses…
Executive Viewpoints October 1
The Consumer Panel is Dead: How AI is Leading the Future of CPG
COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to…
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