Loyalty is a Number. Fandom is an Energy.
Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall…
Executive Viewpoints June 12
Latest In: Executive Viewpoints
5 Ways to Meet the New Rules of Branding in an AI-First Retail World
AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen…
Executive Viewpoints June 11
Unlocking the Power of Built Spaces to Influence Shopper Sentiment and Behaviors
Traditional brick-and-mortar retail is always evolving, and in the competitive market, retailers are more motivated than ever to…
Executive Viewpoints June 10
What Retailers Need to Do to Win Gen Z
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer:…
Executive Viewpoints June 10
5 Summer Hiring Challenges AI is Solving in Retail
Summer is peak season for many retailers, and hiring seasonal workers to meet that demand is critical. But…
Executive Viewpoints June 9
The Knockoff Conundrum: Faux Fashion or Legal Faux Pas?
Knockoffs have stormed the fashion scene, causing a stir across social media and online marketplaces like an uninvited…
Executive Viewpoints June 6
Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond
For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their…
Executive Viewpoints June 5
How to Plan Back-to-School Campaigns in a Tense Economic Environment
As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the…
Executive Viewpoints June 4
Grocery Stores Emerge as the Last Piece to the Mixed-use Puzzle
Despite shaky economic conditions that have caused a void in other real estate sectors, retail remains strong, with…
Executive Viewpoints June 3Featured
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