2021: The Year of Social Advertising
In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during…
Executive Viewpoints February 23
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The New Rules of a Retail Hybrid Experience
You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted…
Executive Viewpoints February 22
What is Google Quality Score and What is its Impact on Ads?
Quality Score is a grading system that Google uses to rate the quality and relevance of an ad…
Executive Viewpoints February 22
3 Tips for Integrating Free Shipping into Your Ecommerce Experience
You’d be forgiven for thinking that shipping is relatively low on consumers’ priority lists. Their primary concern is…
Executive Viewpoints February 19
The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them
At IdeaScale’s most recent Open Nation conference, Erwin Godoy, Director of New Concepts at Freddie Mac, talked about…
Executive Viewpoints February 19
Safeguarding Your Online Sales Channels from DDoS Extortion
After the unprecedented challenges retailers have navigated over the past 12 months, margins are tight and few can…
Executive Viewpoints February 18
How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing
As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying…
Executive Viewpoints February 17
Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands
Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital…
Executive Viewpoints February 16
Multicultural Insights: The Importance of Granular Segmentation
Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…
Executive Viewpoints February 15Top Stories
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