Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…
Executive Viewpoints May 20
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Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges
In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational…
Executive Viewpoints May 19
Gaining the Edge: Leveraging Competitive Intelligence More Effectively
Retailers aren’t short on data — the challenge is making sense of it at scale. To stay competitive,…
Executive Viewpoints May 16
The 4th Tier: Your Next Billion-Dollar Revenue Channel
In 2025, the biggest ecommerce opportunity won’t come from optimizing existing channels — it’ll come from tapping into…
Executive Viewpoints May 15
Retail Risk is Serious Business – and it’s Time we Acted Like it
From a risk and compliance perspective, defense, finance, tech, and healthcare are generally thought of as the “riskiest”…
Executive Viewpoints May 14
From Spectators to Players: How to Rethink Marketing During Live Sports
I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced…
Executive Viewpoints May 13
Sustainability is Retailers’ Golden Ticket Through Volatility
Market turbulence is hitting the retail industry hard. Faced with significant market disruptions, this would have historically been…
Executive Viewpoints May 12
Personalized Disruption: Grocery’s Secret to Breaking Old Habits
There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much…
Executive Viewpoints May 9
How Luxury DTC Brands are Bringing the Jewelry Experience Back to its Roots
The luxury jewelry buying experience has undergone a significant transformation. It used to be an intimate affair, with…
Executive Viewpoints May 8Featured
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