Looking For A Competitive Advantage? Don’t Overlook Your Supply Chain
By 2021, 71% of logistics leaders believe their supply chain will be a key driver of quality customer…
Executive Viewpoints October 24
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The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23
How Retailers Can Make The Most Of “America’s Hottest Job”
Bloomberg recently declared the data scientist to be “America’s Hottest Job,” citing a national trend of employing those…
Executive Viewpoints October 23
Using Location Intelligence To Boost Retail Efforts
Whether it is McDonald’s determining which locations are ripe for kiosk ordering systems or a mom-and-pop hardware store…
Executive Viewpoints October 22Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce
By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more…
Executive Viewpoints October 22Sourcing The Perfect Suppliers For Private Brand Ranges
By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the…
Executive Viewpoints October 19
3 Ways Data Can Improve Customer Relationships
When it comes to data, marketers are under pressure to not only capture it, but to use it…
Executive Viewpoints October 19
Beginner’s Guide To Building A Successful E-Commerce Web Site
Over the past decade, the volume of businesses that have established an online presence is astounding. It’s estimated…
Executive Viewpoints October 18RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019
Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview, which includes insights from industry experts…
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