Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
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Why In-Store Retail Media’s Moment is Now
After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer…
Executive Viewpoints April 6
Experimentation as a Growth Engine for Modern Retail Product Teams
In the most successful product organizations, growth is not a lucky outcome or the result of a single…
Executive Viewpoints April 3
Retail Reality and the End of Luxury Exceptionalism
For decades, luxury operated with the belief that it was insulated from the rules of retail. Scarcity, brand…
Executive Viewpoints April 2
Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey
Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
How AI is Reshaping Retail Discovery: The AI Readiness Checklist Brands Need Now
The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…
Executive Viewpoints March 31
Why Retail Needs to Go Back to Video to Move From Insight to Action
Retail has never lacked data. What it has consistently lacked is clarity. At NRF this year, the conversation…
Executive Viewpoints March 30
Why Intelligent Shopping Needs AI and Omnichannel to Work Together
Attracting and retaining consumer attention has never been more challenging. Technology has changed rapidly over the last few…
Executive Viewpoints March 27
As Theft and Customer Incivility Rise, Bodycam Adoption in Retail will Climb this Year
A YouGov poll of American adults from mid-2025 revealed a notable shift in sentiment around body-worn cameras. Once…
Executive Viewpoints March 26Top Stories
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