The Missing Link In “Going Local”
“Going Local” has been a key ambition for retailers for years now. Recently, retailers’ desire to localize their…
Executive Viewpoints May 9
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Finding True Customer Centricity
For decades, retailers have held fast and true to the marketing mantra, looking for a 360-degree view of…
Executive Viewpoints May 8Leveraging Advances In Technology To Deliver Delight
By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and…
Executive Viewpoints May 8Retailers, Time to Catch Up To Amazon Go Before It’s Too Late
By Craig Harper, Inpixon In gearing up for the opening of the Amazon Go stores, we heard about…
Executive Viewpoints May 5Will Rent The Runway Founder Thrive At The Bentonville Behemoth?
In another sign that Walmart is serious about its commitment to both innovation and becoming a fashion leader,…
Executive Viewpoints May 3The Not-So-Sexy Side Of Influencer Marketing
By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months…
Executive Viewpoints May 2
Cashless Society Is Still Quite A Ways Off
Cash is still king, as they say, and it will likely stay that way for the foreseeable future.…
Executive Viewpoints May 2
On The Back Of Email’s Lackluster Performance, 3 ‘Must-Haves’ For Great Email Campaigns
Retail TouchPoints‘ 2016 report on the state of email marketing indicates that the majority of retailers do not…
Executive Viewpoints May 2
When The Goal Isn’t Enough, Use Guidance To Influence Results
According to David Bruce in his book, “The Funniest People in Sports”, the comedian, stage, film and television…
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