‘Tis The Season For Scams: How Blockchain Helps Prevent Brand Fraud
When consumers fire up their credit cards to buy hundreds of billions worth of holiday cheer online this…
Executive Viewpoints December 13
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Omnichannel Game Of Thrones
If the customer is the Holy Grail to our Brand and Sales organization and Omnichannel is the new…
Executive Viewpoints December 13
Keep Brand Equity Consistent Through The New Last Mile
Remember when e-Commerce was seen as a platform that was really only useful for commodities like electronics and…
Executive Viewpoints December 13What Marketers Can Learn From A Hot Dog Vendor
By Geoff Galat, Clicktale Running a business used to be straightforward. If many people were passing by, looking…
Executive Viewpoints December 12Industry Events In 2017 That Will Define Our Industry’s Future
By Dan Hodges, Custom Curated Experiences For many people in the retail industry, the year 2016 was one…
Executive Viewpoints December 9‘Make ‘Em Laugh’ Can Be A Marketing No-No
Advertising is all about standing out, and what better way for retailers to stand out than to convey…
Executive Viewpoints December 7
How Virtual Reality Is Transforming The Retail Industry
In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective…
Executive Viewpoints December 6
Why Conversational Commerce Is The Biggest Transformation In Retail
The physical retail shopping experience has remained pretty consistent over the past few decades, other than cosmetic changes…
Executive Viewpoints December 6
Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons
Amazon’s dominance in the online retail world has had serious consequences for traditional brick-and-mortar retailers. Due in part…
Executive Viewpoints December 6Top Stories
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