Latest In: Executive Viewpoints

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Going Native: How This Advertising Format Is Changing The Game

The retail advertising landscape is perpetually evolving, driven by the proliferation of smartphones and tablets, and the demand…

Executive Viewpoints September 27
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Staying Secure During The Holiday Season

While it may seem far off for consumers, retailers know that now is the time to start thinking…

Executive Viewpoints September 27
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Product Findability: Connecting People And Products

By Julie Barile, Sophelle Product findability, commonly understood as connecting the right person with the right product at…

Executive Viewpoints September 26

The Modern Shopping Experience Must Change

By Pano Anthos, XRC Labs As major retailers continue struggling to profit from their brick-and-mortar stores and malls…

Executive Viewpoints September 23
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How Can Sporting Goods Get Out Of Its Slump?

The sporting goods vertical has experienced its fair share of misfortune in 2016, with brands such as Sports…

Executive Viewpoints September 21

Pinterest: The Not-So-Social Network That Generates Big Benefits

By Klaudia Tirico, Associate Editor Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a…

Executive Viewpoints September 20
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Fostering Loyalty In The Digital Age

“Anyone can sell their product by dropping prices, but that does not breed loyalty.” ― Simon Senik Loyalty. Oxford…

Executive Viewpoints September 20
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Tackling Conversion Issues Across Digital And Physical Store Experiences

Retail TouchPoints sat down with the founder and CEO of Radius8 for a Q&A focused on helping retailers…

Executive Viewpoints September 20
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A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever.…

Executive Viewpoints September 20
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