Latest In: Executive Viewpoints

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Experiential Retail: The Act And Art Of Millennial Shopping

“To the best ladies’ night ever! Thanks MatchesFashion!” The six women raised their champagne flutes on the garden…

Executive Viewpoints August 30
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Search Marketing Holiday Guide For Retailers

As retailers start thinking about the holiday season this year, they need to take a different approach to…

Executive Viewpoints August 30
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The Cautionary Tale Of Pushing Location-Based Ads

By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile…

Executive Viewpoints August 29
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The Emphasis Is On The Relationship: How To Make Your Content More Powerful

By Brian Rigney, Zmags Engaging e-Commerce content comes in many forms — imagery, video, user generated — the…

Executive Viewpoints August 26
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Will Politics Put A Damper On Holiday 2016 Sales?

With the 2016 U.S. presidential election less than three months away and Brexit still an ongoing financial point…

Executive Viewpoints August 24
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5 Digital Transformation Tips From The Experts

By Debbie Hauss, Editor-in-Chief The vibe at the 2016 eTail East show last week in Boston was invigorating.…

Executive Viewpoints August 23
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Four Mobile UX Features For A Better In-Store Experience

Up 39% since 2009, global mobile penetration is providing consumers with the freedom and flexibility to make purchases…

Executive Viewpoints August 23
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Hyper-Personalize Campaigns Using Analytics: Four Ways to Increase Customer Spending

When it comes to marketing, long gone are the days of a business sending out a homogeneous message…

Executive Viewpoints August 23
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The Survey Says…It’s Time to Close The Gap

It has been said that success in retail boils down to execution. One sure way to boost operational…

Executive Viewpoints August 23
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