Latest In: Executive Viewpoints

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How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

The way we shop is transforming, driven largely by millennials and Gen Z as they shift from active…

Executive Viewpoints December 9
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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers’…

Executive Viewpoints December 6
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Turn Your Store Associates into Superheroes with These Four POS Capabilities

If you stop to think about it, we must be a little crazy to expect so many things…

Executive Viewpoints December 5
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Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

You can’t advertise your way out of a pricing problem. Early this year, we were working closely with…

Executive Viewpoints December 4
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Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)

Real talk — we all know what the next few months look like. You’re in the middle of your…

Executive Viewpoints December 3
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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers…

Executive Viewpoints December 2
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

For the last half decade, U.S. and European retailers have observed – and, often, participated in – the…

Executive Viewpoints November 29
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience.…

Executive Viewpoints November 28
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How Network Detection and Response Can Protect Retailers from Cybercrime

The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer…

Executive Viewpoints November 27

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