Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the…
Executive Viewpoints November 27
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Three Things Consumers Value More than Price When Choosing a Brand
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…
Executive Viewpoints November 26
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…
Executive Viewpoints November 25
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season
As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between…
Executive Viewpoints November 22
3 Hidden Traps for Retailers this Holiday Season
Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start…
Executive Viewpoints November 21
How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20
In-Store Retail Media: Focus on the Shopper, Not the CPM
The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the…
Executive Viewpoints November 19
How a B2B Resale Platform can Solve your Holiday Returns Pile-up
The holiday season is upon us and will mark a huge boost in revenue for most retailers. Though…
Executive Viewpoints November 18
The Myth of One-Size-Fits-All Pricing
The notion of a one-size-fits-all pricing model is becoming increasingly obsolete. Every company evolves at a different pace…
Executive Viewpoints November 15Featured
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