Latest In: Executive Viewpoints

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Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand

As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page.…

Executive Viewpoints December 1
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Bridging The Brick-And-Mortar/Digital Commerce Divide

During the past five years, we’ve seen countless headlines predicting brick-and-mortar retail stores will quickly become nonexistent in…

Executive Viewpoints December 1
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Zuckerberg Rules! Why Better Paid Leave Policies Would Help All Businesses

By Debbie Hauss, Editor-In-Chief I can’t deny that I was elated when I saw the news that Mark…

Executive Viewpoints December 1
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From The Ground To The Grocer: How The Internet Of Everything Is Transforming Food Retailing

By Shaun Kirby, Chief Technology Officer, Cisco Consulting Services From the ground to the grocer, farmers, food brands…

Executive Viewpoints November 30
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How To Sell Out Your Cyber Monday Sales In 30 Minutes

By Jim O’Hara, President of Ecwid Cyber Monday looms large for e-Commerce retailers and committed shoppers everywhere. Last…

Executive Viewpoints November 26
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‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This…

Executive Viewpoints November 26
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Does Sofa Sunday Take Promotions Too Far?

With the holiday shopping season finally upon us, many retailers are already giving potential buyers a preview of…

Executive Viewpoints November 25
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Brick-And-Mortar Retailers Should Add Unique Experiences To Shopping Trips

By Glenn Taylor, Associate Editor While “omnichannel” has continued be a major buzzword permeating retailers’ strategies as they…

Executive Viewpoints November 24
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Elevating Business Intelligence For Smarter Spending

In its original state, Business Intelligence (BI) existed as a “reporting function” that delivered summaries of historical operational…

Executive Viewpoints November 24
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