Latest In: Executive Viewpoints

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Yahoo Acquires Polyvore…Will It Impact The Future Of Content + Commerce?

Last week, Yahoo! Inc. announced that it would be acquiring Polyvore, a social shopping site and native advertising leader.  Early…

Executive Viewpoints August 5
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Can We Expect More Prime Days In The Future?

By Alicia Fiorletta, Senior Editor  Following its first-ever Prime Day, Amazon reported pivotal results. Worldwide order growth increased…

Executive Viewpoints August 4
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Engaging Millennials Through Proximity Marketing

As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…

Executive Viewpoints August 4
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Is Your Advertising Campaign As Stale As That Ad?

In the age of Big Data, most brands have access to a plethora of consumer information. Though many…

Executive Viewpoints August 4
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How To Create In-Store Experiences That Keep Shoppers Coming Back

Finding ways to lure people into stores isn’t as big of a challenge as some retailers may think.…

Executive Viewpoints August 4
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Move Your Back-To-School Marketing Campaigns To The Head Of The Class

By Brett Bair, Monetate  The back-to-school shopping season generates more than $70 billion in revenue for the retail…

Executive Viewpoints August 3
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Retailers Need To Target Millennials To Survive

By Rob Biederman, HourlyNerd  American Millennials clearly aren’t afraid to pull out their wallets and stimulate the economy.…

Executive Viewpoints July 31
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Lyft Rewards Caffeine Addicts With New Starbucks Partnership

Lyft and Starbucks are collaborating on a new initiative that will reward loyal drivers and riders. Even better: the…

Executive Viewpoints July 29
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Mastering The Data-Driven Customer Experience

Delivering superior customer service has been a focus for retailers since the dawn of modern shopping. We’ve all…

Executive Viewpoints July 28
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