Latest In: Executive Viewpoints

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Learn From Innovation Lab Leaders At #RIC15!

Innovation labs have been a hot topic – and key investment – for a wide variety of retailers,…

Executive Viewpoints June 9
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Predictability And Fairness In Scheduling: The Foundation Of Employee Engagement In Retail

For retailers, the value of floor staff extends beyond their ability to perform job duties: Floor associates can…

Executive Viewpoints June 8
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Location-Based Mobile Upselling Is Finally Becoming Effective

One of the recent hot topics in mobile technology is indoor location — enabling customers to use their…

Executive Viewpoints June 8
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Taking Control: How Do We Know What To Make, And When, With Consumers In Charge?

By Matt Laukaitis, SAP   Large retailers and consumer product manufacturers need to plan close to a year in…

Executive Viewpoints June 8
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Marrying Segmentation And Big Data To Help Build Better Customer Relationships

By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…

Executive Viewpoints June 8
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Text Messaging Is The Bedrock For Better Mobile Engagement

By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…

Executive Viewpoints June 5
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Target Exec Breaks Down The Keys To Retail Success At #IRCE15

Usually at conferences such as #IRCE15, the retail executives who agree to speak tend to dance around the…

Executive Viewpoints June 3
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Mobile Gives In-Store Associates More Control

By Alicia Fiorletta, Senior Editor  Retailers across categories are embracing mobile to empower their workforce and enrich customer…

Executive Viewpoints June 2
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Four Ways To Turn Every Customer Into A Brand Advocate

As more small businesses enter such a saturated market, it becomes more and more of a challenge to…

Executive Viewpoints June 2
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