Latest In: Executive Viewpoints

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Superior Personalization Uses Data Analysis To Predict, Not Just React

By Graeme Grant, Demandware   You’ll be hard pressed to find a retailer today that isn’t prioritizing the…

Executive Viewpoints January 16
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It would be a vast understatement to say that McDonald’s has been criticized for how it prepares its…

Executive Viewpoints January 15
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Check Out The Top Tweets From #NRF15!

More than 32,000 executives trekked to New York City to attend the National Retail Federation’s annual BIG Show.…

Executive Viewpoints January 14
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The Top 30 Under 30 For Retail And E-Commerce

The retail industry is in a constant state of change. Although big-name brands like Macy’s and Amazon are…

Executive Viewpoints January 14
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Personalization In Online Marketing: How Far We’ve Come!

The ways in which retailers use personalization in online marketing have changed dramatically since the early days of…

Executive Viewpoints January 13
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Retailers Need Science to Curate and Calibrate Highly Tailored Assortments

The global spread of Internet-enabled devices (there are approximately nine billion now, a figure projected to rise to…

Executive Viewpoints January 12
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Will Employee Incentives Become Mandatory?

By Jenna Puckett, TechnologyAdvice Free lunch, gym memberships, flexible work hours, travel stipends, ‘Whiskey Fridays” – does this sound like…

Executive Viewpoints January 12
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4 Ways To Leverage Your App To Get More Sales Than Returns In January

By Lynn Wang, Apptimize It’s January. The holidays are over. Take a minute to breathe and congratulate yourself…

Executive Viewpoints January 9
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The Holidays Are Fun. The Post-Holiday Hangover Is Not.

By Holly Pavlika, Collective Bias   After two months of gorging ourselves on rich food and drink, January…

Executive Viewpoints January 9
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