The Shopping Destination Of The Future: The Mall
American shopping malls are iconic institutions, born in the 50s and the quintessential centerpieces of teenage culture in…
Executive Viewpoints December 22
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The Two Breeds Of Millennials: Making Fashion Magic For Marketers
By Cathy Saraniti, GfK Â Millennial is the magic word for many marketers. Consumers in this coveted target,…
Executive Viewpoints December 22Ditch The Mobile Campaign Mentality And Start Taking An Integrated Approach
By Anthony Nicalo, Dónde, The retail sphere is in the midst of a massive overhaul, and if marketers…
Executive Viewpoints December 19Reducing Checkout Lines, Growing Bottom Lines
By Ed Knudson, Digimarc The dreaded queue — few sights are more unwelcoming to a customer than long…
Executive Viewpoints December 19Could Fraud Prevention Efforts Lead To Lost Sales?
Data security and fraud have become top-of-mind for retailers of all sizes and across all categories. As e-Commerce…
Executive Viewpoints December 18I always find it interesting to see how brands and retailers develop the design concepts and overall layout…
Executive Viewpoints December 18Amazon Allows Customers To ‘Make An Offer,’ But Will It Make An Impact?
In typical Amazon fashion, the online giant has unveiled a new feature that may have potential to shake…
Executive Viewpoints December 17Consumers Are Shopping Small For The Holidays
By Alicia Fiorletta, Senior Editor Don’t get me wrong – I love big-box retailers and department stores, but…
Executive Viewpoints December 16
Cybersecurity Is Not Just For Payments
Over the last year, payment card security — or actually, the lack of payment card security — has…
Executive Viewpoints December 16Featured
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