Latest In: Executive Viewpoints

language localization Millennial consumers multi-device omnichannel strategies personalization relevancy SDL survey

Are You Speaking Your Customer’s Language [Across Devices]?

By Alicia Fiorletta, Senior Editor  Relevancy motivates shoppers to purchase certain products and remain loyal to specific brands…

Executive Viewpoints July 24
barkbox Birchbox boxes brand awareness customer engagement Julep Maven plated samples subscription services

What’s In The Box?

Subscription services are cropping up more and more, providing customers with a monthly dose of products they may…

Executive Viewpoints July 23
brick and mortar euclid foot fall foot traffic june spending store traffic summer

Retail Sales Soar Despite Drop In Store Traffic

By Alicia Fiorletta, Senior Editor  The summer may be prime time for consumers to leave town and hit…

Executive Viewpoints July 22
customer experience Executive ViewPoints

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others…

Executive Viewpoints July 22
customer experience delivery FedEx UPS USPS

Local Couriers Vs. National Shipping Providers: The Customer Experience Race

By Rob Howard, CEO, Grand Junction The $46 billion local delivery and courier industry is booming in the…

Executive Viewpoints July 21
Executive ViewPoints social media

Key Considerations When Drafting An Effective Social Media Policy

In recent years, social media has become an invaluable tool that many retailers use to engage with customers,…

Executive Viewpoints July 21
baby boomers dialogue monologue relationship retail marketing social media

A Lesson In Marketing To Baby Boomers: Don’t Be Afraid To Engage Through Social Media

By Andrew Surwilo and Thomas Shipley, Co-Founders, Atlantic Coast Media Group (ACMG)  Baby boomers have experienced some of…

Executive Viewpoints July 18
digital engagement marketing Millennials online trust peer influence recommendations social media word of mouth

Sharing, Shopping And Socializing: How Millennials Spend Their New Money

By Samantha Polak, Editorial Intern   As more and more Millennials settle into their adult lives and careers,…

Executive Viewpoints July 17
business model cronuts crumbs bake shop cupcakes food fads frozen yogurt

Are Fad Foods A Fluke?

Since Crumb’s abruptly closed its doors last week, industry players have been questioning the value of “fad foods”…

Executive Viewpoints July 16

No posts found.

Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank