The Viral Loop: What To Do When Facebook Dies
By Nate Fleming, Strategic Guru, redpepper Advertisers need to start thinking about what a social strategy would look…
Executive Viewpoints March 21
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SXSW 2014: Engaging Retail Customers In The Age Of Digital Transformation
Theresa Wabler, VP of Global Marketing, parago I went to this year’s SXSW Interactive Festival on a mission:…
Executive Viewpoints March 20Do Celebrity Endorsements Matter?
Happy Wednesday, RTP readers! For today’s installment of our Editor Q&A column, the team ponders the impact of…
Executive Viewpoints March 19UNIQLO ‘Pops In’ At The King Of Prussia Mall
In advance of its latest store opening at the King of Prussia Mall in Philadelphia, UNIQLO has opened a new…
Executive Viewpoints March 18Investigating Mobile-Enabled Foot Traffic Technology
E-Commerce retailers are known for using sophisticated analytics to glean customer behavior. But most people don’t know it’s…
Executive Viewpoints March 17
New Technologies Are Rethinking Retail As We Know It
Just 15 years ago, retailers were struggling to make sense of if and how the Internet would change…
Executive Viewpoints March 17
How Mobile Will Save Retail
It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within…
Executive Viewpoints March 173 Ways Retailers Can Optimize Loyalty Programs
By Jason Trout, VP of Marketing, ShoppinPal While it’s great that a lot of retailers recognize the…
Executive Viewpoints March 14News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13Featured
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