Latest In: Executive Viewpoints

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runway2street Brings Online Luxury To The Next Level

By Alicia Fiorletta, Senior Editor As someone who loves discovering new brands and is, undeniably, fashion obsessed, I was…

Executive Viewpoints March 4
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Secrets Behind A Digitally Modernized Sales Staff In The Omnichannel World

The retail landscape has seen dramatic changes. Online brands are opening physical stores, brick-and-mortar retailers are creating seamless…

Executive Viewpoints March 3
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Personalization Beyond The Product Page

A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And…

Executive Viewpoints March 3
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How Retailers Can Combat The ‘Showrooming’ Trap

By Devika Girish, Marketing Content Associate, MobStac “Showrooming,“ where shoppers walk into a physical store, try out a product on…

Executive Viewpoints March 3
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Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing

By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…

Executive Viewpoints February 28
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Modnique Launches New Localized Sites

Only about five months ago, we had the opportunity to speak with executives from Modnique and learn about the…

Executive Viewpoints February 27
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Five Reasons Retailers Should Be Excited About Beacons

By Brian Anderson, Associate Editor It seems as though anything that has a lowercase “I” at the beginning…

Executive Viewpoints February 26
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In-Store Traffic, Sales Surge On Valentine’s Day

It was a very happy Valentine’s Day for retailers that have an e-Commerce presence. Online shopping taking place the week…

Executive Viewpoints February 25
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Making Sure Your Business Is Visible On Mobile

By Darnell Holloway, Senior Manager of Local Business Outreach, Yelp   It’s no secret that consumers are turning…

Executive Viewpoints February 24
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