Reinventing The Retail App For In-Store Success
Why exactly does a retail store need a good mobile app? There are two reasons. First, smartphones are…
Executive Viewpoints January 27
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Welcome To The Customer Economy
Consumer adoption of social media has been nothing short of breathtaking, increasing a full 356% since 2006, according…
Executive Viewpoints January 27Making Video Work For Retailers
By Irfon Watkins, Founder & CEO, Coull  For online or mobile content, it is clear that video…
Executive Viewpoints January 27Beyond The Bump: Creating Shopper Engagements That Build Lasting Bonds
By Charlie Anderson, CEO of Shoptology  We shopper marketers have long prided ourselves on the accountability of…
Executive Viewpoints January 24Keys To Successful Mobile Marketing Throughout The Year
Although the holidays are the busiest season, retailers must build and cultivate a network of relationships with their…
Executive Viewpoints January 23The Continued Evolution Of Retail TouchPoints
By Ed Cleary, Publisher, Retail TouchPoints As we enter our seventh year of operation, Retail TouchPoints continues to…
Executive Viewpoints January 23Are Beacons In Your Company’s Future?
Beacons were a very hot topic at this year’s NRF BIG Show, largely due to the buzz surrounding…
Executive Viewpoints January 22Leveraging The Consumer’s Line Of Sight
By Glenn Taylor, Associate Editor When I walk into a retail store or even a grocery store, I…
Executive Viewpoints January 22Your Location-Based Marketing Playbook
Photo courtesy: Digby If you were at NRF’s 2014 BIG Show, you know that location was a hot…
Executive Viewpoints January 21Featured
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