Latest In: Executive Viewpoints

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Why I’m Searching On Mobile, But Shopping In-StoreBy Fatima D. Lora, Assistant Editor The Internet was probably the…

Executive Viewpoints October 30
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Creating A Precious Brand Experience With CRM

Nowadays, it’s more important than ever to create a great customer experience. If you work for a multichannel…

Executive Viewpoints October 29
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Taking Your E-Commerce Efforts Global

You may be looking at possibilities overseas for growing your business.  If you want to offer an online…

Executive Viewpoints October 28
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Reinventing Retail Part 2

As the global economy has expanded and provided a multitude of options for how, where and when shoppers…

Executive Viewpoints October 28
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Showrooming Goes Virtual: How E-Commerce Retailers Can Deal With It

By Andrew Scarbrough, Co-Founder and COO, PriceWaiter Showrooming has been around for decades. First, it started with consumers rolling into your…

Executive Viewpoints October 28
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Convert More Site Visitors To Customers With High-Impact Targeting

Progressive businesses are re-inventing engagement strategies by steering away from a “one-size-fits-all” approach and instead are tailoring interactions based…

Executive Viewpoints October 24
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Social Commerce: It’s About The Experience, Not The Sale

By Alicia Fiorletta, Senior Editor A while back, we were hearing a lot about the concept of social…

Executive Viewpoints October 23
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Top 10 Ways Connected Retailers Can See Black During The 2013 Holiday Season And Beyond

Cisco has always been keenly interested in the impact of the Internet on society. We have watched through…

Executive Viewpoints October 23
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Big Data Marketing…Are We There Yet?

For months, a multitude of article headlines have been spotlighting the need to “tackle Big Data,” and it…

Executive Viewpoints October 22
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