How To Embrace Retail’s Newest Trend: Webrooming
By Dr. Gary Edwards, Chief Customer Officer, Empathica Showrooming has consumed a lot of oxygen in the retail…
Executive Viewpoints August 23
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Best Buy Canada Is Tackling Showrooming!
Photo Courtesy: Getty Images Best Buy Canada has implemented 360mobile to help in-store sales associates better serve customers. “The entire buying…
Executive Viewpoints August 23Customer Feedback: Retailers’ Marketing BFF
Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new…
Executive Viewpoints August 22Retail Strategies Beyond The Walls Of Retail
When we talk about retail, most people think about consumer goods such as apparel, electronics or groceries. But…
Executive Viewpoints August 21Tuesday Morning Goes To Single-Channel Shopping
By Kim Zimmermann, Managing Editor If a retailer has a store that is struggling, they try to right…
Executive Viewpoints August 21Where Are The ESLs?
Here is a quick bit of trivia. What do these four things have in common? CD-ROM Microsoft Windows…
Executive Viewpoints August 20How To Become A Social Enterprise
The entire retail universe has been gabbing about what a big deal social media is. It’s a reality…
Executive Viewpoints August 20Winning Shopper Loyalty Through Social Commerce Promotions & Pricing Strategies
By Kathy Beck, Senior Director of Product Marketing, Revionics The world is changing fast, and with the advent of…
Executive Viewpoints August 19Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social…
Executive Viewpoints August 16Featured
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