Latest In: Executive Viewpoints

customer engagement Fanzz in-store marketing mCommerce mobile retail Retail TouchPoints sporting goods tablet

Fanzz, a sporting goods retailer, successfully implemented a self-serve mobile station for shoppers. The fixed iPads stations empower…

Executive Viewpoints November 30
Alica + Olivia Alicia Fiorletta Christmas e-commerce Hallmark holiday season holiday shopping Jason Wu Life is good luxury Marc Jacobs Marchesa Missoni neiman marcus oscar de la renta retail Retail TouchPoints Robert Rodriguez shopping Target The Shoppes at Target tory burch

Neiman Marcus Partners With Target To Offer Holiday Shoppers Luxury At A DiscountBy Alicia Fiorletta, Associate EditorIt’s official…

Executive Viewpoints November 28
Brad Klaus brand awareness Extole Facebook Facebook Open Graph holiday shopping online marketing retail Retail TouchPoints shopping Social Marketing social media

Standing Out In A Crowded Social Space

A Q&A with Brad Klaus, Founder & CEO, Extole Facebook is a valuable social network for today’s connected…

Executive Viewpoints November 27
augmented reality forever21 holiday holiday season mCommerce mobile mobile app mobile commerce mobile shopping shopping XXI

Forever21, a specialty retailer of women’s and men’s clothing and accessories, is promoting two mobile apps for the…

Executive Viewpoints November 23
Black Friday Cyber Monday Debbie Hauss holiday shopping retail Retail TouchPoints Target Target Walmart Toys R Us Walmart

The Perils Of Being  A Retail Editor During The Holiday Season By Debbie Hauss I feel like I…

Executive Viewpoints November 21
customer engagement Customer loyalty Home Depot Omnichannel Loyalty retail Retail TouchPoints

Omnichannel Loyalty in Practice: How Retailers Can Maximize Brand Allegiance Among Customers

Let’s face it: the retail industry’s first-to-market acknowledgement of the world becoming an ongoing 24/7/365 omnichannel experience has…

Executive Viewpoints November 19
Charley's Grilled Subs Charley's Philly Steak Blitz customer engagement mobile restaurant retail Retail TouchPoints SMS

Charley’s Grilled Subs — a restaurant chain specializing in cheese steak sandwiches — has successfully increased engagement among…

Executive Viewpoints November 16
7-Election 7-Eleven awareness AWEARNESS The Kenneth Cole Foundation Barack Obama Buffalo Rising elections Fatima D. Lora Joe DePinto Kenneth Cole Matthew Shay Mitt Romney mobile Mutichannel Merchant National Retail Federation Nikki Baird Obama politics President Barack Obama presidential elections retail Retail Systems Research Rock The Vote RSR The New York Times Wall Stree Journal

Retail Industry Creates Awareness; Consumers Chip InBy Fatima D. Lora, Assistant Editor Last week, retailers offered consumers freebies,…

Executive Viewpoints November 14
American Express retail Retail TouchPoints shopping Small Business Saturday small businesses

The Importance Of Shopping Small [Infographic]

Small businesses give back to the community by creating new jobs and offering consumers the ability to contribute…

Executive Viewpoints November 13

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