A Shopping Miracle [Infographic]
The holiday shopping season appears to be promising for retailers this year; in fact, according to research from…
Executive Viewpoints October 23
Latest In: Executive Viewpoints
From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers
The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made…
Executive Viewpoints October 22L’Occitane, a high-end beauty products retailer, more effectively tests web site and email messaging, offers, images and other…
Executive Viewpoints October 19/* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in;…
Executive Viewpoints October 17More Options For SEM Marketers On The Way
Over the past couple of years, a growing chorus of marketers has said that search engine marketing has…
Executive Viewpoints October 16Athletic specialty retailer Foot Locker is making strides to better understand its worldwide customers’ paths to purchase by…
Executive Viewpoints October 12Maybe It’s Time To Embrace Showrooming By Debbie Hauss, Editor-in-Chief The term “showrooming” carries with it a very…
Executive Viewpoints October 10Showrooming: Scourge Or Inspiration
Retailers globally are terrified of being turned into “showrooms” for their online competitors. And their fear is real. …
Executive Viewpoints October 9As more retailers lean on e-Commerce to increase sales, J.C. Penney (JCP) is transforming physical stores by including…
Executive Viewpoints October 5Featured
Latest Podcasts
Latest Resources
