Why Your YouTube-Focused Video Strategy Isn’t Working For You
YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting…
Executive Viewpoints August 21
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Back-To-School Consumer Trends [Infographic]
This back-to-school season looks promising for both retailers and consumers. In fact, most consumers said they plan to…
Executive Viewpoints August 21It was David Beckham mayhem at the H&M on 5th Ave. in NYC with the retailer unveiling the…
Executive Viewpoints August 17Finding The Best Workforce BalanceBy Debbie Hauss Last week I attended an event sponsored by Workforce Insight and…
Executive Viewpoints August 1410 Trends Impacting Back-To-School Spending In 2012 [Infographic]
Since 2003, online shopping has quadrupled for back-to-school (BTS), according to NRF’s Back-To-School Shopping report. In 2012, most…
Executive Viewpoints August 14Analyzing User Content Consumption Patterns To Improve Marketing Efforts
Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century…
Executive Viewpoints August 13Bringing Shoppers Back From The Brink By Blunting Mobile’s Showrooming Effect
It may not provoke the same fear that the Jaws theme induces, but for marketers and retailers, a…
Executive Viewpoints August 13Intent to Buy Cartoon: #10 Stores
Every time a consumer visits a site, they have a two-way conversation with that brand, sharing important clues…
Executive Viewpoints August 10Mobile On The Rise [Infographic]
As smartphone purchases continue to grow, mobile online shopping is predicted to reach $163 billion worldwide by 2015.…
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