Latest In: Executive Viewpoints

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Why Retail Marketers Should “Like” the New Facebook App Center

As Facebook’s App Center begins its roll-out across the globe, many brand and retail marketers are wondering: “Should I…

Executive Viewpoints August 6
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Retail Software is Key to Fine-Tuning Range Assortment

Is the range assortment in a supermarket based upon a mathematical calculation? Should it be used as part…

Executive Viewpoints August 6
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The Mythology Of Mobile Payments [Infographic]

The mobile market is expected to grow from $16 billion in 2010 to $200 billion in 2015. But,…

Executive Viewpoints July 31
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Tips For Mending The Gaps In Consumer Experience

It’s not easy being a consumer-facing brand these days. After years building a company based on one consumer…

Executive Viewpoints July 30
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Intent to Buy Cartoon: #9 E-Commerce Profiling

      Profile data alone can turn potential customers away if it’s off-base. Instead, by examining customer’s micro-behaviors, retailers…

Executive Viewpoints July 27
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Shopping With Social Intelligence: How It Works [Infographic]

Shoppers utilize social intelligence — defined as the ability to understand and learn from each other and profit…

Executive Viewpoints July 24
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The Multi-channel Consumer: Keys To Reaching Today’s Luxury Retail Shopper

The rapid emergence of mobile devices and social platforms in recent years has presented retailers with more channels…

Executive Viewpoints July 24
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Guiding Principles For Place Design

For a retailer, knowing exactly what makes a space inviting and popular begs the question: How can I…

Executive Viewpoints July 24
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Customer Disservice [Infographic]

It is no secret that satisfied customers equal good business. However, a majority of American consumers are dissatisfied…

Executive Viewpoints July 17
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