Why Retail Marketers Should “Like” the New Facebook App Center
As Facebook’s App Center begins its roll-out across the globe, many brand and retail marketers are wondering: “Should I…
Executive Viewpoints August 6As Facebook’s App Center begins its roll-out across the globe, many brand and retail marketers are wondering: “Should I…
Executive Viewpoints August 6Is the range assortment in a supermarket based upon a mathematical calculation? Should it be used as part…
Executive Viewpoints August 6The mobile market is expected to grow from $16 billion in 2010 to $200 billion in 2015. But,…
Executive Viewpoints July 31It’s not easy being a consumer-facing brand these days. After years building a company based on one consumer…
Executive Viewpoints July 30Profile data alone can turn potential customers away if it’s off-base. Instead, by examining customer’s micro-behaviors, retailers…
Executive Viewpoints July 27Shoppers utilize social intelligence — defined as the ability to understand and learn from each other and profit…
Executive Viewpoints July 24The rapid emergence of mobile devices and social platforms in recent years has presented retailers with more channels…
Executive Viewpoints July 24For a retailer, knowing exactly what makes a space inviting and popular begs the question: How can I…
Executive Viewpoints July 24It is no secret that satisfied customers equal good business. However, a majority of American consumers are dissatisfied…
Executive Viewpoints July 17