Latest In: Executive Viewpoints

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Heuristic Number 2: Authority– The Guiding Light [FastCompany]

          This social commerce cartoon was featured in a recent FastCompany article and was created by TabJuice.com

Executive Viewpoints April 20
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Why Tablet Users Are A Retailer’s Dream [Infographic]

More consumers are trading desktop and laptop computers for tablets. New tablet models are being released at an…

Executive Viewpoints April 17
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Focus On Relationships And “Word Of Mouse,” Not Transactions

I was recently in India presenting and meeting customers at IDC’s Smarter Commerce event. While there, I had…

Executive Viewpoints April 17
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4 Tips For Investing In Social Commerce [Infographic]

In the social media realm, following brands on Twitter or “liking” them on Facebook are not the only…

Executive Viewpoints April 10
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Heuristic Number 1: Social Proof–Follow the Crowd [FastCompany]

               This social commerce cartoon was featured in a recent FastCompany article and was…

Executive Viewpoints April 6
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Why Is Customer Loyalty Important? [Infographic]

Executive Viewpoints April 4
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Finally: Strong Financial Results From Social Media

Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric…

Executive Viewpoints April 2
Baynote Cartoon e-commerce ecommerce Intent to Buy retail Retail TouchPoints Tom Fishburne

Intent to Buy Cartoon #1: Purchase History This is the first in Baynote’s ten-part series of cartoons by…

Executive Viewpoints March 30
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Taking A Bite From The Mobile Industry Times are changing and retailers who fail to meet the needs…

Executive Viewpoints March 28
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