Latest In: Executive Viewpoints

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VICS Item Level RFID Initiative Leads Charge To Retailing’s Future

Let’s flip the page back to June 2010, when VICS held a meeting in San Antonio and the…

Executive Viewpoints March 27
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New Study Spotlights Benefits Of Facebook Commerce [Infographic]

Retail executives and analysts are debating the future and overall benefits of Facebook storefronts. A recent article from…

Executive Viewpoints March 27
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Ethics And Retail: A Good Match By Debbie Hauss, Editor-in-Chief I don’t want to be naïve: I know…

Executive Viewpoints March 22
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5 Digital Tools To Boost Your Brand In 2012 [Infographic]

Today’s savvy shoppers have access to a variety of digital shopping tools including digital coupons, Facebook storefronts, gamification…

Executive Viewpoints March 20
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In-Store Insights Help Turn Browsers Into Buyers

There’s a lot of chatter in the retail space about the threat of online sales to traditional brick-and-mortar…

Executive Viewpoints March 19
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Driving Shopper Loyalty Through Digital Platforms

Imagine today’s typical trip to the store ― that big, complex place where we go to get all…

Executive Viewpoints March 19
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Executive Viewpoints March 15
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Gamification Goes Mainstream [Infographic]

Games and competition are proving to be a successful way to engage shoppers. For retailers, gaming strategies help…

Executive Viewpoints March 13
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Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade,  emerging as a priority for every online retailer, 2012…

Executive Viewpoints March 13
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