Latest In: Executive Viewpoints

columnfive ColumnFive Media customer analytics demographic Lemon location Matthew Murphy personalized retail Retail TouchPoints shopper engagement shopping experience shoppingr

Will Shoppers Share More Info For A Better Shopping Experience? [Infographic]

A growing number of consumers are willing to trade their personal information for a more personalized shopping experience,…

Executive Viewpoints May 1
Business Analytics customer data customer engagement Customer loyalty e-commerce ecommerce F-Commerce Facebook Forrester Research knotice Patti Renner retail Retail TouchPoints smartphones social commerce

The Root Of 2012 Trends For Retailers

Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving…

Executive Viewpoints April 30
Baynote cartooon customer experience Intent to Buy personalization product recommendations profiles shopping experience

Intent to Buy Cartoon #3: Relying Solely on Profiles

           People come in all shapes and sizes. Understanding the profiles of those various…

Executive Viewpoints April 27
digital word-of-mouth infographic retail retail experience Retail TouchPoints Sociable Labs social media Social Shoppers

How Social Sharing Influences Consumer Behavior [Infographic]

Social media has become a tried and true method for consumers to share their latest purchases and retail…

Executive Viewpoints April 25
brand preferences customers localization personal shoppers repeat buyers research retail Retail TouchPoints SLI Systems Thierry Costa

Tailor Site Search To Deliver More Personal Experiences, Regardless Of Device Being Used

Research shows that visitors to your site who use the search box will convert at two to three…

Executive Viewpoints April 24
authority authority rule blogs Cartoon e-commerce ecommerce Edelman Facebook FastCompany online research online shoppers research social media TabJuice.com Turst Barometer Twitter YouTube

Heuristic Number 2: Authority– The Guiding Light [FastCompany]

          This social commerce cartoon was featured in a recent FastCompany article and was created by TabJuice.com

Executive Viewpoints April 20
ColumnFive Media comScore Digital Marketing Insights eMarketer Milo Prosper mobile retail Retail TouchPoints tablet commerce tablet shoppers tablet users tablets

Why Tablet Users Are A Retailer’s Dream [Infographic]

More consumers are trading desktop and laptop computers for tablets. New tablet models are being released at an…

Executive Viewpoints April 17
Altimeter Group Gilt Groupe IBM Retail TouchPoints retailers Rue La La

Focus On Relationships And “Word Of Mouse,” Not Transactions

I was recently in India presenting and meeting customers at IDC’s Smarter Commerce event. While there, I had…

Executive Viewpoints April 17
Digitas infographic mobile devices secutiry shopper engagement social commerce social media social media sites

4 Tips For Investing In Social Commerce [Infographic]

In the social media realm, following brands on Twitter or “liking” them on Facebook are not the only…

Executive Viewpoints April 10
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank