Heuristic Number 1: Social Proof–Follow the Crowd [FastCompany]
This social commerce cartoon was featured in a recent FastCompany article and was…
Executive Viewpoints April 6
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Finally: Strong Financial Results From Social Media
Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric…
Executive Viewpoints April 2Intent to Buy Cartoon #1: Purchase History This is the first in Baynote’s ten-part series of cartoons by…
Executive Viewpoints March 30Taking A Bite From The Mobile Industry Times are changing and retailers who fail to meet the needs…
Executive Viewpoints March 28VICS Item Level RFID Initiative Leads Charge To Retailing’s Future
Let’s flip the page back to June 2010, when VICS held a meeting in San Antonio and the…
Executive Viewpoints March 27New Study Spotlights Benefits Of Facebook Commerce [Infographic]
Retail executives and analysts are debating the future and overall benefits of Facebook storefronts. A recent article from…
Executive Viewpoints March 27Ethics And Retail: A Good Match By Debbie Hauss, Editor-in-Chief I don’t want to be naïve: I know…
Executive Viewpoints March 225 Digital Tools To Boost Your Brand In 2012 [Infographic]
Today’s savvy shoppers have access to a variety of digital shopping tools including digital coupons, Facebook storefronts, gamification…
Executive Viewpoints March 20Featured
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