Change Management by the Numbers: Devising a Strategy That Produces Results And Advocates
Second In A Two-Part Series:Rolling Out Change The key to engineering any successful structure, whether it is an…
Executive Viewpoints August 11
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Turn Browsers Into Buyers With New Video Technologies
Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones…
Executive Viewpoints August 4Reengage Your Customers, Revitalize Your ROI
Online marketers are aware of how powerful shopping-cart abandonment tools are, but the reality is that solutions addressing…
Executive Viewpoints July 28Laying The Foundation For Innovation In Payments
And so you’re a retailer looking for new ways to reduce operational costs, improve the shopping experience, enhance…
Executive Viewpoints July 21Brand Insights: What Retailers Can Learn From Zappos
As customer-centricity continues to dominate retailers’ go-to-market strategies, developing a deep understanding of buyer shopping patterns and preferences…
Executive Viewpoints July 21Watson And The CMO’S Dilemma
By Dr. Michael Haydock The chief marketing officers I know have a bunch of questions they’d like to…
Executive Viewpoints July 14Cross-Channel Plan For Mobile Engagement: Convergent Commerce Series, Part I
By Dan Lowden, Vice President of Marketing at Digby As smartphone growth soars to over one billion users worldwide…
Executive Viewpoints July 7E-Commerce Strategy Transcends Channels
Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds…
Executive Viewpoints June 304 Tips For Optimizing Ecommerce Site Speed
Online shoppers are an impatient lot. Our own customer research shows that 10% of traffic is lost for…
Executive Viewpoints June 23Featured
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