7 Steps to Crafting Effective RFPs for Retail Logistics Services
Four years after the pandemic roiled the retail industry and disrupted supply chains in previously unimaginable ways, retailers…
Executive Viewpoints June 19
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Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…
Executive Viewpoints June 18
Retailers: Why You Should Have FOMO About Card Linked Offers
Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today,…
Executive Viewpoints June 17
How Data and AI are Driving More Sustainable Retail Sourcing
Consumers’ calls for sustainability have never been louder. A record 78% of consumers now say sustainability is important,…
Executive Viewpoints June 14
Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market
And, just like that, Drizly is out. As of March 2024, the departure of what was once the…
Executive Viewpoints June 13
Coachella Vibes in Your Store? How Offsite Events Drive Loyalty
Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive…
Executive Viewpoints June 12
It’s Time to Embrace Mobile-First Retail
Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all…
Executive Viewpoints June 12
How to Create an Ambassador Program for Your DTC Brand
In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer.…
Executive Viewpoints June 11
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10Featured
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