Making The Sale When The Path To Purchase Leads To Your Door
As consumers continue to trim spending and shift their shopping to the Internet, two significant retail store trends…
Executive Viewpoints November 3
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Is Ticket Or Traffic Driving In-Store Sales?
Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If…
Executive Viewpoints October 27Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy
I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch…
Executive Viewpoints October 273 Steps to Bridging the Gap Between Online Conversions and Buyer Intent
It’s been more than 10 years since e-Commerce became a truly viable way of doing business ― light-years…
Executive Viewpoints October 19Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to…
Executive Viewpoints October 13Retail Workforce Management Is About Understanding The Customer Experience
I don’t know about you, but I take most of the articles I read about the retail customer…
Executive Viewpoints October 5The Optimized Mobile User Experience
Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it…
Executive Viewpoints September 28Shopping Cart Abandonment Strategies For The Holidays
Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This…
Executive Viewpoints September 22Making Mobile Devices Actually “Pay”
Think about your cell phone. You never leave home without it, right? But what does it actually do?…
Executive Viewpoints September 15Featured
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