How Social Media Customer Feedback Helps Retailers Enhance the Customer Experience
Much is written about social media and its impact on brands and consumer opinions. Even more commentary has…
Executive Viewpoints December 1
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Oracle’s Cross-Channel Commerce Platform
Following Oracle OpenWorld 2011 held in San Francisco in October, Retail TouchPoints connected with Mike Webster, General Manager…
Executive Viewpoints November 16Code of Content
According to comScore’s recent study of mobile quick response (QR) code scanning, 14 million Americans scanned QR codes…
Executive Viewpoints November 10Making The Sale When The Path To Purchase Leads To Your Door
As consumers continue to trim spending and shift their shopping to the Internet, two significant retail store trends…
Executive Viewpoints November 3Is Ticket Or Traffic Driving In-Store Sales?
Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If…
Executive Viewpoints October 27Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy
I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch…
Executive Viewpoints October 273 Steps to Bridging the Gap Between Online Conversions and Buyer Intent
It’s been more than 10 years since e-Commerce became a truly viable way of doing business ― light-years…
Executive Viewpoints October 19Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to…
Executive Viewpoints October 13Retail Workforce Management Is About Understanding The Customer Experience
I don’t know about you, but I take most of the articles I read about the retail customer…
Executive Viewpoints October 5Top Stories
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