The Growing U.S.-China Ecommerce Rivalry will Make 2024 the Year of Commerce Media
Ecommerce continues to climb to new heights in the U.S., where recently released figures for Q4 2023 show…
Executive Viewpoints April 23
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AI and the Art of Non-Linear Customer Experience
In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A…
Executive Viewpoints April 22
The Global Reach and Sustainable Impact of Green RFID Technology
Businesses today are constantly looking for ways to improve their sustainability and reduce their carbon footprint. After all,…
Executive Viewpoints April 19
Retailers Must Adopt a Technology-First Strategy to Survive
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of…
Executive Viewpoints April 18
How Gen AI is Reshaping our Understanding of User Intent
As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how…
Executive Viewpoints April 17
The Product of Places: The Secret Equation to Convening Consumers
Everywhere I go, business leaders ask me, “What’s the next big thing in retail?” Understandably, they’re looking for…
Executive Viewpoints April 17
Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and…
Executive Viewpoints April 16
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15
The PR Perils of Inaccurate Sales Tax
It’s rare that sales tax issues make the news, and when they do, it’s generally not great for…
Executive Viewpoints April 12Featured
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