Designing Medtail Spaces that Enhance the Patient Experience
The innovative concept of “Medtail” seamlessly integrates healthcare services into retail environments. This blend of medical expertise and…
Executive Viewpoints March 20
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Winning Creative in 2024: Human Storytelling, AI Scale
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing…
Executive Viewpoints March 19
Planning to Prevent Workplace Violence in Retail
A 2022 U.S. government study found an annual average of 1.3 million nonfatal workplace violence incidents between 2015…
Executive Viewpoints March 18
Utilizing the External Data Boom for Digital Shelf Optimization
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…
Executive Viewpoints March 13
All the Feels: How Mood will Underpin Future Consumer Spending in Retail
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and…
Executive Viewpoints March 12
Getting to Grips with Gen Z
Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born…
Executive Viewpoints March 11
2024 Brought New PCI Requirements. Hackers Can Help You Keep Up
As the average cost of a breach hits $4.45 million, regulatory authorities are driving more industrywide requirements to…
Executive Viewpoints March 8Featured
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