Court Decision in Hermès NFT Case Offers Brands Protection from Trademark Infringement
Today’s world is undeniably digital and becoming ever more so. And today’s digital world is ubiquitous, from the…
Executive Viewpoints April 3
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Building a Retail Media Business that Stands the Test of Time
Retail media is one of the fastest-growing channels in the digital advertising space. In the U.S. market, 2023…
Executive Viewpoints March 31
Retailers Must Embrace Financial Services, and Quickly
Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that…
Executive Viewpoints March 31
Private Label’s Growth Could Be Lasting — if Retailers Listen to Consumers’ Sustainability Preferences
The trend lines for private label sales have rarely looked better. The Private Label Manufacturers Association reported that…
Executive Viewpoints March 30
Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers
Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant…
Executive Viewpoints March 29
Devising an Optimal Returns Policy for Your Business
For many years, permissive returns policies have been the norm in ecommerce. Amid rising costs and fears of…
Executive Viewpoints March 28
How Incentivized Offerwall Marketing can Boost User Acquisition and EngagementÂ
As a retail marketing executive, you are likely familiar with the challenges of online marketing in today’s fast-paced…
Executive Viewpoints March 27
Embedded Finance: Making Payments Possible in New Frontiers
If we thought the pandemic-driven shift to digital payments was an evolution, we’re about to be catapulted into…
Executive Viewpoints March 27
4 Ways an Effective Customer Flow Management Strategy Can Improve Your Business
COVID-19 changed the way businesses function. As a result, customer flow management is more important than ever as…
Executive Viewpoints March 24Featured
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