For his latest book, Gary Hawkins wanted to explore the gap between technology’s rapid evolution and retailers’ slow adoption of it. With Bionic Retail: How to Thrive in an Exponential World, he identifies what’s holding retailers back, and how they can adapt their systems, processes and cultures to embrace innovation. During this Retail ThinkTank Ideation Session, Hawkins explores what’s happening in retail today…and what’s possible in the future, from in-store retail media to wearable commerce.
