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Gen X is actually the highest-spending consumer cohort, well above Gen Z.

Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033

As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…

Features July 24
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Functional hydration brand Liquid I.V. was one of the best-selling products this Prime Day.

Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.

There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a…

Features July 24
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Retail Remix podcast featuring True Religion's Tina Blake.

Listen Now: True Religion’s Secret to Winning Over Gen Z

Five years after filing for its second bankruptcy, True Religion is back and better than ever under new…

Features July 23
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Back-to-School 2025: Season Stretches at Both Ends as Consumers Seek Value

Like the holiday shopping season, which has been steadily creeping back toward October (or even earlier), the back-to-school…

Features July 22
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Store owner in shot

3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization

A lot has happened in the first half of 2025, so for to kick off the new season…

Features July 18
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An Inside Look at the Supply Chain Chaos Caused by Tariff Uncertainty

As President Trumps’s tariffs continue to bounce around, country by country, much of the focus has been on…

Features July 17
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Podcast episode with Heidi Lim of Patrick Ta Beauty.

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…

Features July 16
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Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic

Of course you love your partner. But do you trust their taste? This question — familiar to anyone…

Features July 15
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Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad of the year.

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…

Features July 10
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