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The Story Behind Verizon’s Ambition to Become a ‘Local Community Brand’

Given its primary role as a telecommunications provider, it can be easy to overlook the fact that Verizon…

Features March 6
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Why Royal Hawaiian Center Taps Local Lore to Enrich the Luxury Shopping Experience

The first thing you need to know about the Royal Hawaiian Center (RHC), the 310,000-square-foot mall in the…

Features March 5
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How AI-Generated Digital Store Twins Help Lowe’s Optimize Layouts, Merchandising

When retailers discover that a particular product isn’t selling as well as it normally does, there are many…

Features March 4
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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…

Features March 3
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CEO Interview: Why Brick-and-Mortar is Key to Kendra Scott’s Future Growth

For the past 10+ years, CEO Tom Nolan has helped actualize the mission of Kendra Scott — to…

Features February 27
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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…

Features February 26
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It’s Not Easy Being (Truly) Green — But it’s Worth it

Sustainability has long since progressed from a “nice to have” to a “must-have,” backed by mandated requirements for…

Features February 26
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Athleisure Faceoff: How Lululemon, Vuori, Alo and Fabletics are Making Their Case to Consumers

For decades the world of sports apparel was dominated by a few big names — Nike, Adidas, Puma…

Features February 25
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How Going Headless Helped Uplift Desk Elevate Ecommerce Creativity and Performance

Consumers today expect immersive, content-rich ecommerce sites, yet if a site takes longer than four seconds to load,…

Features February 24
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