How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21
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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done…
Features February 20
Scaling Store Experiences: 4 Lessons from Rekon Retail
For Rebekah Kondrat, retail is magic. “A great experience, like a physical retail environment, can change someone’s day,”…
Features February 19
Building Resilient Supply Chains Requires Retailers to Embrace Uncertainty
Nobody likes uncertainty, but supply chain professionals will need to learn to not just like but love it…
Features February 18
3 Ways Brands are Harnessing the Value of Marketplaces
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail…
Features February 14
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd
There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always…
Features February 11
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10Featured
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