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Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations

For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…

Features February 7
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B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, a need that is driving organizations to level up their ecommerce experiences.

3 Realities Shaping the Future of B2B Ecommerce

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found…

Features February 7
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How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture

Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores…

Features February 6
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Retailers like Sephora and Coach are democratizing access to data, empowering store design teams to test, learn and iterate their store layouts and concepts.

How Coach and Sephora Use Data to Drive Design Innovation

Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations,…

Features February 5
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Using In-Store Expertise to Battle Black-Owned Beauty Brands’ Historical Hurdles

Products in the beauty and hair care space made by (and for) Black consumers had long been scarce…

Features February 4
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Athletes go for a jog in Lululemon gear.

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The…

Features February 3
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As retail media ventures further into stores, retailers like Macy's are exploring new modes of storytelling.

In-Store Retail Media Flexes to Move Beyond Digital Screens

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…

Features January 31
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The story of how Gordon Brothers brought the Laura Ashley brand back from the brink.

Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Gordon Brothers is most commonly known for helping companies through bankruptcy, handling things like restructuring, financing and asset…

Features January 30
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Why Brands Need to Get (More) Serious About Battling Counterfeit Products

The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…

Features January 29
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