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St. Frock Achieves 480% Return on Social Spend With Ad Retargeting

When online fashion retailer St. Frock decided to double down on its social media strategy, it expanded on…

Features March 14
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St. Patrick’s Day 2016: Wearing (And Spending) Green

Whether you celebrate St. Patrick driving the snakes out of Ireland and his inspirational shamrock-illustrated parables, enjoy drum…

Features March 11
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Shoes.com Increases Mobile Conversion Rates By 59%

While there are many reasons why consumers don’t complete the checkout process, it usually boils down to how…

Features March 10
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Drop Shipping Enables SHOP.COM To Add 50,000 SKUs, Earn 20% Profit Margins

While SHOP.COM’s marketplace model had traditionally generated single-digit profit margins, the addition of new drop shipping vendors has…

Features March 9
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Target Revamps Stores To Attract Millennial Shoppers

With so much focus on e-Commerce today, brick-and-mortar strategies can fall through the cracks. But only 15% of…

Features March 4
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Schuler Shoes Strengthens Site Navigation, Cuts Bounce Rate By 20%

With as much as 71% of a retailer’s original online product data feed containing inconsistencies or gaps, consumers…

Features March 4
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UX Research Is No Longer Just The UX Team’s Job

With 60% of enterprises saying they will test their user experiences more frequently in 2016, it appears more…

Features March 3
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Do Retailers Appreciate Employees The Same Way They Appreciate Customers?

Did you know that Employee Appreciation Day is March 4? If not, that may be your first stumbling…

Features March 1
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To Marketplace Or Not To Marketplace?

Retailers are clamoring to find new ways to reach their target audience and expand their brand reach. Some…

Features February 29
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