Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts
To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that…
Features July 30To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that…
Features July 30When retailers have multiple stores with different consumer demographics, it’s vital for them to understand which products will…
Features July 29To provide the best possible shopping experience, retailers have to gain an understanding of the customer journey. Therefore,…
Features July 27Although it seems like the summer has just started, some areas of the U.S. plan to kick off…
Features July 23To acquire fashion inspiration, many shoppers turn to fashion blogs and user-generated content (UGC) featuring every day “street…
Features July 22With the addition of Oracle Retail Insights and Oracle Retail Science, Oracle is now a “one-stop cloud shop,”…
Features July 21Although billions of consumers worldwide use social media, retailers still lag in their social customer service initiatives, according…
Features July 20The marketing mayhem surrounding Prime Day has settled, and now industry players are wondering whether it was a…
Features July 16Barnstormer Winery is a multi-faceted business. The boutique winery, which is located in a historic barn on Seneca…
Features July 16