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Belk Spreads Holiday Cheer With Santa Baby Sweepstakes

Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales…

Features December 17
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QVC Exec Shares Digital Commerce Trends, Lessons Learned

Throughout its extensive history, QVC has focused on remaining relevant to consumers by tailoring marketing and commerce strategies…

Features December 15
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The RealReal Sees 158% YOY Increase In Thanksgiving Weekend Sales

The holiday season is a key selling period for retailers across all sizes and segments. A key trend…

Features December 11
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MasterCraft Boosts Shopper And Partner Engagement With Video

Consumers spend an average of 79 days gathering information before making a major purchase, according to GE Capital…

Features December 10
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Holiday Results To-Date Strengthen The Omnichannel Message

Sales results from the 2014 Thanksgiving weekend further support retailers’ need to focus on a consistent brand message…

Features December 8
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Kate Spade Saturday Lets Shoppers Get Creative With Product Customization

Targeting women 25 to 35 years old, Kate Spade Saturday has an extensive apparel and handbag line that…

Features December 8
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Milo’s Kitchen Creates Puppy Food Truck To Drive Product Awareness

Every day, consumers are bombarded by a slew of marketing messages, deals and offers. To stand out in…

Features December 5
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L2 Report Spotlights Content Marketing Trends And Challenges For Retailers

The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are…

Features December 4
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Urban Outfitters Personalizes The App Experience With Lifecycle Marketing

With more than 1.2 million mobile app users, Urban Outfitters has established a base of loyal and active…

Features December 4

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